Practical seminar on public relations and communication

Good public relations (PR) is not advertising. Good public relations communicates internally and externally. The aim is to present the interests of an organization or a company in a way that is understandable for the respective target group using the appropriate instruments or to involve them. This requires knowledge and mastery of the appropriate instruments, training in the ability to perceive, the use of one's own personality and basic knowledge of communication theories.

Content Public Relations / Communication

• Basics of public relations and corporate identity
• Basics of communication
• The various instruments of public relations
• The contemporary use of social media in PR
• Journalism: "the other side of power"
• Professional access routes

The lecturer, Christian Stadali, has worked for many years in leading positions in both journalism and public relations. Today, with his communication agency WortwerkWeimar, he advises companies on internal and external communication issues, conducts seminars, workshops and coaching sessions and occasionally picks up a pen or microphone himself.

Registration at: https://www.uni-kassel.de/go/Praxisseminar_Oeffentlichkeitsarbeit/