Practical seminar on public relations and communication

Good public relations (PR) is not advertising. Good public relations communicates internally and externally. In doing so, the interests of an organization or a company must be prepared for the respective target group in a comprehensible way using the appropriate instruments or involving them. This requires the knowledge and mastery of the appropriate instruments, the training of the ability to perceive, the use of one's own personality and basic knowledge of communication theories.

Content Public Relations / Communication

• Basics of public relations and corporate identity
• Basics of communication
• The different instruments of public relation
• the contemporary use of social media in PR
• journalism: "the other side of the force
• professional access routes

The lecturer, Christian Stadali, has worked for many years in leading positions in both journalism and public relations. Today, with his communications agency WortwerkWeimar, he advises companies on internal and external communications issues, conducts seminars, workshops and coaching sessions, and occasionally takes up the pen or the microphone himself.

Registration at: https://www.uni-kassel.de/go/Praxisseminar_Oeffentlichkeitsarbeit/